In addition to determining company specific data, we evaluate the industries it operates in and who it competes with. Every company is partially defined by its competition and the greater market. We compare the margins of two or three competitors. Looking at the major competitors in each line of business to determine just how big the end markets for products are.

Is the company a leader in its industry?

Is its industry growing overall, and could its position in the field change?

Are there emerging threats from competitors?

Through our due diligence investigation process, we surface information about industry competitors and the related key market metrics so that we can compare the target company’s performance and determine the health and viability of the entity against relevant benchmarks.